01 / Work
Case studies: products we built and companies we advised.
Products and websites
Profibook
A marketplace and SaaS platform for local service professionals, with video reviews, identity checks and team dispatch. Designed and built, live at getprofibook.com. Read the case study
Web, iOS, AndroidUpfora
A coffee with someone nearby in the next 30 minutes. Available at getupfora.com. Read the case study
WebsiteLingote
A redesigned website for a sworn translation service in Tallinn, with a CMS, a document form and copy in Estonian, English and Russian. Live at lingote.ee. Read the case study
WebsiteINBIM
A website in English and Arabic for a construction software company in Dubai, built to be found in search engines and AI assistants. Live at inbim.ai. Read the case study
WebsiteMARU
A Tashkent craft brand's website, with its videos and images optimized, every page reworked and new founder and about pages. Live at maru.uz. Read the case study
Consulting and audits
Ericsson
Two audits the founder led at Ericsson in 2022: ISO 9001, 27001 and 14001 at the Jabil factory in Hungary, and a full ISO 27001 audit in Estonia. Read the case study
AuditINBIM operations
An audit of how INBIM runs sales and product, with a report and recommendations the company has acted on. Read the case study
AILingote automation
Advice on AI automation for a translation business. Ads, translation management and other operations now run on it. Read the case study
InvestorGrossBook
The deck structure and pitch story for an accounting app from a Tashkent firm with more than 450 client companies. Read the case study
AuditMDIST
A review of the art and media course materials and the staff contract at the Management Development Institute of Singapore in Tashkent. Read the case study
Talks and content
Leaders & Engineers
Conversations with engineers and scientists, running since 2023 and made alone from recording to edit. 21 episodes so far, 5 more on the way. Guests include Filip Culjak, Nicolas Blanco, Elizaveta Lebedeva, Martin Karu, William Buescher, Dr. Andris Slavinskis, Priit Raid, Dr. Jaan Praks and Dr. Collins Burton Mwakwata. Watch on YouTube
PodcastIrreplaceable by AI
An English podcast with people who run local service businesses, on the work AI can't do for them. Six episodes, with guests including Julia Mack, Cristoforo Castiglione, Chuck Hall and Robert Geils. Watch on YouTube
TalkHow to build a dream team
A talk for about 30 members of the KBF business club in Tashkent in 2026, on purpose, habits of small change, treating mistakes as assets and teams that run without their leader. Read the write-up